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Abu Dhabi Mall

  • Category Shopping Mall
  • GoalCelebrate Mother's Day with a creative and engaging campaign
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Strategic Solutions

The Abu Dhabi Mall’s “Snap it for Mom” campaign was designed to celebrate Mother’s Day with an engaging and interactive event aimed at families and children. Here’s a breakdown of the campaign strategy and its outcomes:

  • + Kids were encouraged to visit the mall daily and search for a hidden item.
  • + Upon finding the item, participants were instructed to take a picture and post it on Instagram, using the hashtags #snapitformom and #abudhabimall.
  • + Each daily participant was entered into a draw to win a gift for their mothers.
  • + Prominent brands within the mall joined the campaign by tagging Abu Dhabi Mall's Instagram account to promote the event.
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The results were impressive

+ Over 8,730 enthusiastic participants engaged in the campaign, actively searching for hidden items.
+ Participants generated more than 24,000 pictures taken inside the mall, driving significant social media engagement with a total of 93,0544 posts tagged with #AbuDhabiMall.
+ The event contributed to an 8% increase in mall footfall during the campaign period.
+ Abu Dhabi Mall's Instagram account experienced a notable 34% boost in engagement, reflecting high levels of interest and participation from the online community.

The collaborative effort of brands within the mall, coupled with strategic social media initiatives proved to be a resounding success. The campaign exemplified the power of creative and interactive marketing initiatives in fostering community engagement and driving positive brand experiences.

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