The NMC Women’s Royal Hospital celebrated International Women’s Day with a strategic campaign aimed at raising awareness and inspiring women. Through a series of targeted initiatives, including a social media competition and an engaging Instagram campaign, we successfully achieved NMC objectives:

• + Implemented a lead-generating landing page to capture participant details for future engagement, thereby building a valuable database.
• + Crafted a compelling Instagram campaign featuring inspiring stories and achievements of women, utilizing high-quality visuals and compelling storytelling to engage the target audience.
• + Increased public awareness of inspiring women and encouraged early "pregnancy blood tests."
• + Created awareness about the importance of early pregnancy blood tests.
• + Extended audience reach to friends of current fans.
• + Expanded the fan base of targeted women.
• + Captured leads through the landing page for CRM nurturing.